Aligras Vintage

Aligras Vintage is an Etsy Shop curated by Katie Vincent. Katie asked me to work with her on the brand and identity of her online presence. The deliverables Katie asked for was a banner and icon she could use online, but could also be easily transitioned into print for her packaging and communications.

icon for Etsy profile

Below is a process gallery of how we came to this banner and icon.

Other Etsy Banners

I started by looking at other Etsy banners that Katie liked.

Katie's Packaging

Katie shared how she packages her products for shipping. She told me that people love the elephant and that the elephant is becoming part of her identity.

We took a drawing of an elephant that Katie really like. She told me that when the elephant's trunk is pointed up it means good luck.

Different Backgrounds

we tried some different backgrounds that created different textures